Anniversary Sale Re-cap

My Journey in the Footwear Industry that lead me to Zappos #103

In blog 102 I talked about the Mayor of Zappos Jerry Tidmore. In this blog I wanted to talk about the Anniversary Sale Re-Cap.

The Anniversary event in the 90’s was a Pre-Fall sale. As a buyer we would pick hot items for fall and put them on sale for a few weeks. It was always the biggest sale of the year. We would start planning for this event usually the fall prior to the sale.

For this particular event there were a lot of things going on. We were closing in on the number 2 spot for the Juniors area (Brass Plum Shoes). I had an amazing team of 9 people on track for Pacesetter. We had a solid Asst. Manager team which pulled it all together. And I was growing in my position as well.

We had a Merchandise manager change which was tough at first as Rob was my mentor. Mike was a great replacement though so it all worked out.

So here we are about to open the gates and I’m sick as a dog. The only thing I remember as we were opening the gates was people were crawling under the gate as it was going up. It was crazy, but amazing at the same time. It was instantly bedlam but I had to go lay down for a minute.