Etsy site is gaining steam

Here is my Journey in the Footwear Industry and the lessons I learned along the way #268

In Blog 267 I Talked about utilizing my passion for dogs. In this blog I am going to talk about how the Etsy site gained steam.

My first thought to the Etsy site was to have Footwear themed items. I made Shoe dog t-shirts with A description of what a shoe dog is. I put a link on Facebook, Pinterest, Instagram and LinkedIn. Had a few comments but no sales. I made some coffee mugs and did the same routine. Unfortunately, I got the same result. Made several items in other categories as well. Then my long-time mentor started ribbing me on what a shoe dog is. I listened to what he had to say but also realized that the term shoe dog means different things to different people. It meant a “shoe veteran” to me and several others I talked to when I made the t-shirts but not to everyone. So, I made a Shoe dog t-shirt without the description. Put it on the same channels and also a Shoe dog group I belong to. Boom! Had a sale first day! Then several more sales including some with the description. I had tried Facebook advertising and Esty advertising too. Results were minimal.

Dog stuff

In all this excitement I was working in my office and my dog was being his normal cute and funny…