From Sole to Somm

Casual Lifestyle begins in 2012 Chapter 30

From Sole to Somm –My Zappos Career — Casual Lifestyle begins in 2012

Chapter 30

Private Label reached an all-time high of 8% of the companies overall business. We focused on key private label brands such as Fitzwell, RSVP, Gabriella Rocha, Type Z and Lumiani. We brought on a few others we were developing as well to get a higher percentage of the overall business.

Chip Roos from David Tate

Meanwhile Fashion was enjoying nice increases as well the Men’s area was doing really well and one of the people we hired named Avneet was part of the reason. We also added Larry to the mix. He was the son of Chip Roos who was our David Tate rep.

Funny story about Chip. I was working from home one Friday when we were in SF and I get a call from Chip. “Where are you?” he asked. Oops, completely spaced about the meeting because I rarely had meetings on Fridays since we worked half days on Fridays. He was showing us a new line that specialized in extended sizing. I had someone who was in the office look at the line for me as it was an hour commute from where I lived…