Meet up with Bing before we take some R&R

Here is my Journey in the Footwear Industry and the lessons I learned along the way #249

Michael Normart

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Blog #248 I talked about the Shanghai Factories with Rob and Michael. In this blog I want to talk about when we meet up with Bing before we take some R&R.

We stayed at an incredible resort in Shanghai. By American standards it would be 5 stars but only costs us about 60 dollars a night. Like most quality hotels in China, they had upscale rooms and fabulous restaurants to choose from. We would dine at one of them before we would all go for a nice foot massage to end the day. The next morning, we would meet Bing who was going to show us their capabilities for our wide calf boot program.

The idea came to me to expand our wide calf boot collection during my “Holiday Help” time. This is when everyone in the company will spend 10 hours during the holiday time to answer phones for our customers. The CLT team always had enough people around to help us navigate the phone system or difficult questions the customers may have. The past year I fielded several calls for wide calf boots. We only had 2 styles on the site, so I looked at this as an opportunity. The best thing about a private label business is to fill in the voids that the brands couldn’t fill, so this was perfect.

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