Under size 5 and Over size 10 event

My Journey in the Footwear Industry that lead me to Zappos #95

In Blog 94 I talked about putting good people in key positions. In this blog I wanted to talk about our Uner size 5 and Over size 10 event.

We were having really good success with the styles that went beyond the size run of 6–10. Customers had a hard time finding them because most stores only carried 6–10m in women’s shoes. So I decided we needed to be a point of difference. Most Nordstrom stores carried many more sizes than average but that was mostly in the Ladies Shoes departments.

Special Overs and Unders Hash Wall

We had our special sizes run in a hash wall. By that I mean we ran all the styles mixed together by size. Under size 5 and over size 10. We called it the “Overs & Under wall. It was really easy for the salespeople to go this area if they had one of those sizes and a wide assortment to choose from. Fact of the matter was a lot of brands don’t even carry these sizes.

Expanding the wall

We decided to expand this selection. I said earlier we bought a bunch of styles we didn’t have displayed on the floor in the Moda Spana brand. Rick made available many more styles to choose from so I bought everything they…