Zappos moves warehouse to Kentucky 2002

My Journey in the Footwear Industry that lead me to Zappos #186

Blog #185 I talked about how Zappos provides its own selection. In this blog I want to talk about Zappos moves warehouse to Kentucky 2002

Through word of mouth advertising and creating a wow experience in fast shipping Zappos reaches a return customer rate of 25%. As you may recall Zappos would advertise 3–5 day shipping but would ship 2nd day air at no additional charge to create a “Wow that arrived fast” experience. This was proving successful by the increasing return customer rate.

In years past Zappos dabbled in advertising at Professional sports venues such as the S.F. Giants Candlestick Park ,which also got attention, but it was the “wow experience” that kept customers coming back. In addition to the “wow experience” we focused heavily on having the best selection. Our goal was to represent the brand in the best possible way.

With all of this, our warehouse quickly reached capacity in June. We decided to move our fulfillment center to Elizabethtown, Kentucky and outsource our fulfillment to UPS. After moving the warehouse, we moved our retail location into the old warehouse spot.

Later that year, Zappos moves to 271 Omega Parkway, Shepardsville, Kentucky and takes over warehouse operations once again…